What is Break through Marketing?

Our marketing does more than differentiate your home in a very cluttered marketplace; it gives your home a true advantage. For every listing, we research and recommend how to position your home so that it sells quickly and for optimum value. Our agents work with you to enhance the home's appeal. Then we employ professional photography, inviting copy, compelling advertising and a promotion plan for each home. Finally, we utilize multi-channel marketing to create optimum awareness. Throughout the process, we keep clients updated on market conditions and provide decision options until the home sells. It's a successful process that has helped clients for over three decades.

Digital Marketing

With digital marketing, we can link our clients with prospective buyers including some of the most influential people in the world. Our properties are displayed with exquisite high resolution photography in multiple websites including: Who's Who in Luxury Real Estate's LuxuryRealEstate.com; Leading Real Estate Companies of the World's LuxuryPortfolio.com; National Association of Realtor's Realtor.com; international relocation network ReloHomeSearch.com; St. Louis Post Dispatch's StLToday.com; The Wall Street Journal's wsj.com as well as the other websites provided by Google, Yahoo, Trulia and Zillow.

Print Marketing

We use print marketing to actively promote our properties and drive interested readers to our website for more information. Print campaigns include newspaper and magazine ads. Properties are often displaced in the St. Louis Post Dispatch, the Ladue News, The Saint Louis Business Journal, The Webster-Kirkwood Times, At-Home magazine and Seasons magazine.

Brochures and Flyers

Our goal is to leverage our professional photography and create promotional materials reflecting the sophistication of our clients and the lifestyle choices of today's buyer. We create unique brochures and selling materials to highlight key selling features and favorably position your home. We combine our beautiful photography with rich copy and white space to invite readership. Examples may include posters, special feature sheets, brochures, flyers, forget-me-nots, special note cards or custom signage.

Direct Marketing

Direct marketing allows us to select specific audiences and tailor messages to promote your home and announce promotional events. Direct marketing campaigns may include both mail and digital communications. Beautiful high gloss postcards feature attractive layouts, high-resolution photography and descriptive copy. Email campaigns with embedded photography are directed to area Realtors to announce new listings, promote Open Houses and update list prices.

A Global Relocation Network

We are a member of the largest and most respected relocation affiliation in the world, Leading Real Estate Companies of the World. With 5,000+ members and annual sales over $400 billion, our affiliates sell more homes annually than any other residential real estate organization.

As a member of Luxury Portfolio, Janet McAfee is among the very best independent real estate brokerages from all over the world. Featured properties are among the most exclusive in the world and include fine homes ranging from estates to exotic island retreats and country manors. Janet McAfee is selected as the Who's Who in Luxury Real Estate, an international broker network of the finest luxury brokerages in the world. Membership consists of 120,000 agents in 65 countries. Members are proven leaders in the marketing of distinctive properties and are committed to high performance, quality service and professional representation.

We are ambassadors to Saint Louis.

For many relocating candidates, we are an influential factor in their decision to make St. Louis their new home. We introduce them to our outstanding civic, entertainment and cultural institutions. We also preview neighborhoods, visit schools and identify retail conveniences. We help the candidates define their housing needs and we provide research and insight to help them make an informed decision on their purchase.

Getting Your Home Ready to Sell

Pricing Your Home to Sell

  • What is Appraised Value? - discover the difference between what you think your house is worth and its true appraisal value
  • Tips on How to Price Your Home - pricing your home to sell can be complicated - learn the tricks that can help you get the best price for your house or condo.